Danny Ori - Founder, Noggins Edge
I’m Danny Ori - a performance marketer who builds things. For the last 15+ years, I’ve built revenue engines for DTC brands: managing $30M+ in annual media spend, engineering a 35% reduction in blended CPA, and driving 400% paid media revenue growth. My work sits at the intersection of performance marketing and P&L ownership - paid media, lifecycle, retention, and attribution, all tied to LTV:CAC and real business outcomes.
I’m also an app builder. Years ago I created Mix Tank, a mobile app for the ag industry that earned patents, won awards, was licensed to two multi-billion-dollar companies, and generated over $1M in new business. That experience taught me something my marketing career keeps reinforcing: the best growth comes from great products, and the best products are built by people who understand both sides.
Today I’m putting both halves together. Through Noggins Edge, I’m building Jigsaw Pals - a kids’ jigsaw puzzle app I’m developing alongside my own kids, who serve as my toughest (and most honest) product testers. It’s the same builder’s mindset I’ve always had, just pointed at something I get to own end to end.
